Apple Inc. is rumored to be pushing their plans for a streaming TV service by Christmas. According to the NY Post, Apple has made little headway in their negotiations with content providers. Apple’s SVP of Internet Software and Services Eddie Cue is believed to be spearheading the negotiations with the content providers and he has been going at it for months.
Supposedly Apple’s negotiation stance is “we decide the price, we decide wht content” according to a source with the NY Post. ?They want everything for nothing,? stated another media executive. Apple is rumored to be pitching the idea of offering channels as apps for their devices including their Apple TV set-top box. However it is unclear whether Apple wants to group the apps together and charge a fee similar to a cable-TV model or offer the channels a la carte.
Currently Apple iTunes allows users to rent and download TV shows, but they are hoping to add a streaming video option on the web. This model would cause Apple to step on the toes of Hulu and Netflix. Even Comcast launched their own streaming content service recently called Streampix. Time Warner is working on a similar service themselves.