According to Topeka Capital analyst Brian White, Apple will be launching a new iPhone in multiple colors and sizes. Apple has been releasing one type of iPhone with one screen size at a time. “We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach,” stated White. White believes that the new iPhone would have 3 different sizes: 3.5-inch screen, a 4-inch screen, and a bigger-screened iPhone. The new iPhones would come out between May-June plus would they would be more colorful.
Most other smartphone companies offers phones that have bigger screens than the iPhone. Offering a variety of colors and sizes would make Apple more competitive. The more the iPhone fragments, the harder life becomes for developers. Apple may need to create a software solution to make it easier for developers to port apps to different sizes to address the fragmentation.
Here is what White had to say specifically:
Our checks are also indicating that the next iPhone will offer customers more choice in terms of screen size. Although Apple offers a 4-inch screen on the iPhone 5 and a 3.5-inch screen on the iPhone 4S and iPhone 4, the Company has never offered multiple screen sizes for a single model. We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach. This eventually opens up the possibility for a lower-priced iPhone (i.e., iPhone mini) with a smaller screen size that could allow Apple to further penetrate markets such as China and open up opportunities in India. At the same time, Apple could unveil a larger screen size compared to the recently updated 4-inch screen on the iPhone 5. Clearly, there are many smartphone models that are now larger than 4 inches and even some bigger than five inches on the market.
Additional proof that suggests Apple is working on a new iPhone right now is the appearance of new iPhone and iOS software in app usage logs. Developers have shared references with The Next Web to a new iPhone identifier and iOS 7. The identifier says ‘iPhone 6,1’ and it is powered by iOS 7. The newest iPhone on the market, the iPhone 5, is associated with the identifiers ‘iPhone 5,1’ and ‘iPhone 5,2’ depending on whether the smartphone is an LTE model and the type of 4G band it has. The app requests originate from an IP address at Apple’s Cupertino campus.