RUMOR: New York Times Near Sale Of To

Posted Aug 8, 2012

The New York Times is nearing a sale of to according to AllThingsD.  The New York Times has been looking to sell off for some time now. is known for publishing high-volume and low-cost content. is reportedly paying $270 million to acquire according to AllThingsD sources.  The letter-of-intent has already been signed.

Private equity companies Summit Partners and TA Associates are currently working on lining up the financing.  The New York Times acquired for $410 million in 2005.  The Times took a $195 million goodwill write-down on last month.’s traffic relies largely on Google.

The deal has not been finalized and all talks could still be halted.