Salesforce Launches White-Label AppExchange For Companies

Posted Oct 31, 2013 is launching a white-label version private version of AppExchange for customers.  AppExchange is’s app marketplace.  The new product, called “Private AppExchange,” will be available starting this Friday and it is implemented as an instance on a company’s Salesforce SaaS environment and can be integrated with Salesforce Identity.


Customers can install their own apps and third-party apps on the private AppExchange along with their own branding.  The private AppExchange supports mobile, desktop, and web applications.  They can also be integrated with Salesforce Chatter.

The private AppExchange has a dashboard to see the page views and other information. timed the Private AppExchange service with the launch of Salesforce Identity, according to TechCrunch.