Despite earlier reports that Samsung had sold 2 million Tab tablets, the numbers are actually quite different. During Samsung’s quarterly earnings call this past Friday, a Samsung exec revealed that these numbers don’t represent sales to consumers. It is only units shipped to wireless companies and retailers across the globe.
Samsung executive Lee Young-hee said that the numbers are “quite small” after being pressed by an investment bank analyst. “Sell-in” is considered Samsung’s sales to distributors and “sell-out” is when distributors are sold to consumers.
?Well, your question was on sell-in and sell-out. As you heard, our sell-in was quite aggressive and this first quarterly result was quite, you know, fourth-quarter unit [figure] was around two million. Then, in terms of sell-out, we also believe it was quite small. We believe, as the introduction of new device, it was required to have consumers invest in the device. So therefore, even though sell-out wasn?t as fast as we expected, we still believe sell-out was quite OK,? stated Young-hee.
Young-hee said that she is optimistic about 2011.