Samsung has released a new ad starring several homeless children and soccer star athlete Lionel Messi. In the ad, homeless children sing “Royals” by Lorde. The song “Royals” is about not being materialistic and focusing on everyday life as a teenager, which is Lorde’s perspective as a young star (16 years old). The Samsung ad is called “The Developer” and it promotes the $300 Galaxy Note 3 and $300 Galaxy Gear devices. In the ad, Messi uses the Note and Gear to demolish the abandoned building, which creates a soccer field that the homeless children proceed to use.
[Source: The Verge]