Samsung Electronics Co., Ltd. (KRX:005930) smartphone sales have increased 55% in the third quarter. Apple also shipped more phones but they lost market share, according to Strategy Analytics.
Samsung’s third quarter smartphone shipments jumped 88.4 million units, which is up from 56.9 million one year ago. Samsung’s market share jumped to 35.2% from 32.9%. Apple reported a 26% increase in shipments at a total of 33.8 million units. The growth was less than the industry’s 45% unit growth so Apple’s market share dropped to 13.4% from 15.6%.
On Monday, Apple reported that they sold 33.8 million iPhones for the September quarter, which is up 26% from a year earlier. Last week, Samsung reported net profit has jumped 26%. Strategy Analytics said that even though Apple’s smartphone market share dropped, they will regain market share in the fourth quarter due to higher demand for the
iPhone 5s model.
Huawei Technologies saw shipment growth was stronger than Samsung and Apple. Huawei’s shipments increased 67% to 12.7 million units. Their market share for Q3 hit 5.1% from 4.4% last year. Huawei benefitted from strong demand in China, but their sales outside of China are weak.
“Huawei will need to expand aggressively in the American and European markets if it wants to seriously challenge [Samsung and Apple] next year,” stated Woody Oh, a senior analyst at Strategy Analytics.
LG and Lenovo Group reported higher shipments also. LG’s shipments are up 71% and Lenovo Group’s shipments are 69% from a year ago.