SAP AG (NYSE:SAP) has acquired predictive analytics company KXEN. Predictive analytics is the process of using statistical models to find correlations and patterns to offer insights about customer behaviors and market trends.
“The compelling combination of KXEN with market-leading analytics and business intelligence solutions from SAP intends to deliver the capability organizations need to innovate for growth in high-volume data environments,” stated SAP EVP of Business Information Technology, Products & Innovation Michael Reh. “Just as SAP is revolutionizing visualization, KXEN will allow us to bring predictive analytics to more business users, enabling easier-to-adopt solutions and the delivery of greater value via SAP solutions.”
KXEN will complement SAP’s Predictive Analysis software. SAP has plans to incorporate KXEN technology into cloud and on-premise SAP applications that are built on SAP HANA.