SAP AG (SAP) is acquiring real-time behavioral marketing company SeeWhy

Posted May 20, 2014

SAP AG (ETR:SAP) has announced it is acquiring cloud-based behavioral target marketing solutions company SeeWhy. SeeWhy complements SAP’s hybris commerce platform, which has one-to-one personalized marketing based on real-time customer behavior that converts customer interactions into sales.

“SeeWhy’s solutions for automating personalized campaigns in real time are a natural fit with hybris and SAP and promise even higher returns for our customers’ investments in the hybris omni-commerce platform,” said hybris in a statement. “This acquisition provides a fast-growing cloud business that will enable the next-generation platform for engaging customers and digital commerce.”

SeeWhy’s products have seen a solid return-on-investment. SeeWhy has been able to help e-commerce companies recover over $500 million in lost sales for many companies.