Say Media Acquires Technology Blog ReadWriteWeb, Makes Dan Frommer Editor-In-Large [Congrats Richard MacManus]

Posted Dec 14, 2011

Digital publishing company SAY Media has acquired technology blog ReadWriteWeb. ReadWriteWeb will be joining SAY Media’s portfolio of companies which include Dogster and Six Apart. ReadWriteWeb was founded in 2003 by Richard MacManus. ReadWriteWeb received about 766,000 unique visitors last month according to comScore.

ReadWriteWeb’s co-editor Marshall Kirkpatrick said that he would be taking a reduced role so he could focus on his startup company Plexus Engine. After the acquisition, SAY Media said that their tech websites will now reach 75 million consumers every month.

“I think [ReadWriteWeb] has a great audience of business influencers and decision-makers,” stated SAY Media President Troy Young. “I think it has a point of view, really passionate editors, everything we look for in a property.”

SAY Media is also hiring former Business Insider editor Dan Frommer to become the editor-at-large at ReadWriteWeb. Frommer left Business Insider in July to launch his own technology blog called SplatF. SplatF has advertising powered by SAY Media. Frommer will be spending most of his time now on ReadWriteWeb. He will continue to write on SplatF on a personal basis.

ReadWriteWeb’s design will likely change as well. Young is planning to roll ReadWriteWeb onto SAY’s publishing platform. SAY Media was created after video ad network VideoEgg merged with SixApart.

Now that paidContent is owned by Guardian Media, TechCrunch is owned by AOL, CNET is owned by CBS, and ReadWriteWeb is owned by SAY Media, that means that there are only a handful of tech blogs left that are run independently. Off the top of my head, that leaves websites like Pulse2, Business Insider, VentureBeat, Mashable, GigaOM, The Verge, and SlashGear. Who will be next?