Conductor is a New York City based firm that measures SEO and optimization for Fortune 500 companies and SMBs. The company recently announced a $10 million round of funding led by Matrix Partners and involving previous investor FirstMark Capital.
The company focuses on getting links to their site to improve search ranks rather than search engine marketing. Conductor charges clients by approaching publishers on behalf of the Fortune 500 companies or SMBs for inbound links. Conductor will then offer the companies analytics for their inbound links.
Conductor was started by Seth Besmertnik back in 2005. Back then the company was known as LinkExperts. BusinessInsider named the company as one of the Most Valuable Digital Startups with an estimated value of $100 million. The problem with Conductor’s business model is that selling paid links is a violation of Google’s quality guidelines.