Service Management Platform Booker Raises $27.5 Million

Posted Apr 17, 2013

Formerly known as GramercyOne, Booker is a cloud-based business management and marketing software company that has raised $27.5 million in Series B funding.  Booker helps small and medium sized enterprises automate their marketing and operations.  The funding was led by Bain Capital Ventures. Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial also participated in this round. Booker has raised a total of $48 million in funding.

Booker’s platform has tools that are necessary for operations to run like CRM, employee management, and point of sale.  Booker has over 60,000 professionals that use their service across multiple verticals including education, auto services, hospitality, etc.  Some of their clients include AAA, Hilton, and Massage Addict.

Booker was started after the SpaBooker platform was created as a business division at SpaFinder.  SpaFinder is a media and marketing company for spas.  Other businesses started to use SpaFinder for other appointments so Booker was spun out as a separate company.

Booker can monitor a customer’s behavior from a promotional content up until the point of sale.  The company saw their 2012 revenue grow triple digits for the fourth consecutive year.  The company’s annual transaction volume doubled to almost $1 billion.  The company currently processes over 1 million appointments each month across 73 language countries in 11 languages.