Seth Godin Gets Kickstarter Funding For His New Book

Posted Jun 18, 2012

Seth Godin is known as being the author of several popular marketing books like “Purple Cow: Transform Your Business By Being Remarkable,” “Tribes,” and “All Marketers Are Liars.” Godin has decided to turn to Kickstarter to fund his new book. He launched a campaign on his book titled “The Icarus Deception” at 5:05AM ET and in less than 3 hours, he hit his funding goal of $40,000. By 9AM, he hit the $90,000 mark. Right now they are at over $130,000 and there are 28 days left.

Godin has been one of the biggest critics of traditional book publishing models. Since then he wrote two books as art of a joint imprint partnership with On the Kickstarter page, Godin describes the Icaraus as a book about “the mythology of success (and failure) and how our economy rewards people who are willing to stand up and stand out. For too long, we’ve been seduced into believing we should do less. It’s time to redefine what we’re capable of.”

For the Kickstarter backers, Seth Godin is offering some bonuses. This is what Godin wrote about the bonuses:

Beyond The Icarus Deception, there are many bonuses, some unique to this Kickstarter and never to be offered again. Mostly because you guys like bonuses and I like making them. In this case, the two big bonuses worth seeking out are V is for Vulnerable, the ABC book based on Icarus and illustrated by Hugh MacLeod, as well as the heavy, huge, long and delightful best-of collection of the last six years of my online writing, now in print for the first time ever, and never to be sold in a bookstore. There will only be 5,000 copies of this huge collection in print. I’m pretty sure you’re going to love it. Only my loyal, intelligent and good-looking Kickstarter backers can get the limited edition book.

V is for Vulnerable combines the insights of the last section of Icarus with inspired color illustrations from the brilliant Hugh MacLeod. It’s an ABC kid’s book for adults.