Seth MacFarlane pledges to match up to $1 million for ‘Reading Rainbow’ reboot

Posted Jun 28, 2014

LeVar Burton, the former host of ‘Reading Rainbow,’ is rebooting the show through funding from crowdfunding website Burton said that Seth MacFarlane has promised to match up to $1 million in pledges made on the Kickstarter website.


The offer from MacFarlane is good through July 2nd at 3PM. Burton aired Reading Rainbow on public TV from 1983 to 2009. Reading Rainbow was launched as a tablet app in 2012 and Burton is aiming to expand its reach with a $5 monthly online version.

Over $4 million has been pledged so far from over 83,000 contributors. MacFarlane jumped in once he learned that Reading Rainbow needed to raise at least $5 million.

[Source: USA Today]