Shopzilla has announced that they have acquired demand-side platform Connexity. Shopzilla will connect Connexity’s programmatic media-buying platform to their Aisle A division.
?Shopzilla is in the business of connecting millions of consumers with retailers and brands, whether it?s on our owned and operated sites, our publisher network, or through Aisle A, our fast-growing audience activation division,? commented Bill Glass, CEO of Shopzilla, Inc. ?We have been investing substantially in data science to build out a compelling set of audience segments for advertisers of all types ? retailers, brands, and manufacturers. This capacity, combined with Connexity?s programmatic media buying platform, will give Aisle A unprecedented reach to deliver targeted audiences in scale for its marketing partners.?
Shopzilla and Connexity have been partners for the past year. The Connexity team will be joining the Aisle A team.