Simon & Schuster will be adding QR codes to all of the back jackets of their hardcover and trade paperback books starting this fall. S&S hopes to use the codes to build direct-to-consumer relationships.
About 26% of S&S’s sales are digital now. The QR codes are being looked at as a way to connect digital and print books. The codes will make it easy for consumers to visit the S&S website and subscribe to newsletters according to S&S chief digital officer Ellie Hirschhorn.
When scanning the QR code on a book, it ?will bring the consumer to the author?s mobile page on S&S.com where they can sign up for an email, browse the author?s other books and watch video.?
The jackets will have a printed link to the author’s website as well. S&S will track the number of scans for each title. S&S said that integrating QR codes are not expensive and it is worth a try.