Simulmedia has raised $8 million from Time Warner Investments. Other investors include Avalon Ventures and Union Square Ventures. Simulmedia has raised a total of $12 million.
Simulmedia helps TV companies improve their ratings by increasing the effectiveness of their TV promotions. Simulmedia started in 2009 and promises a 50-350% increase of viewers per program. Simulmedia will be using the new round of funding to continue to develop the company’s technology platform. Simulmedia was started by Dave Morgan. Morgan also created ad network company Tacoda, which was acquired by AOL in 2007.