Sirius XM is the satellite radio company that almost went out of business, but was spared by Liberty Media. Sirius XM plans on expanding the reach of their programming by unleashing an iPhone application in their second quarter through a potential marketing partnership with DirecTV.
The company is attempting to find new revenue streams because they are looking bad right now. The iPhone application would be available to Sirius’ 19 million subscribers and Apple’s 7 million U.S.-iPhone users. It would also be available to iPod Touch WiFi users.
“This is a large and interesting opportunity that will maintain our subscription-based economics while providing customers easier access to our content through means other than our traditional satellite-based platform,” stated Sirius’ CFO David Frear.