Skift is a travel, airline, and hotel industry news website that launched in July 2012. Skift was founded by paidContent founder Rafat Ali and Jason Clampet, a former executives at Frommers.com. Skift has raised $1.1 million in a seed round of funding. This round of funding was led by Lerer Ventures with participation from several funds and angel investors. Skift has raised a total of $1.5 million in funding.
Skift will hit over half a million unique visitors this month and 25% of traffic comes from mobile devices. Readers of Skift are most likely executives and managers from “leading brands” in travel and related industries such as Starwood, JetBlue, and Expedia. The company said that 10% of their traffic comes from Twitter.
The company launched a service called SkiftSocial, which offers social media data for travel brands. The company plans to launch their first subscription data products next month.
?We have a big plan for the data part and we will launch these mini products along the way,? said Ali in an interview with TechCrunch.
Ali plans to launch a Skift conference just like he did with paidContent. Skift plans to use the funding to double their staff from 5 to 10 people. They also plan to move out of their co-working space and into a proper office.
Investors in this round include Ironfire Angel, MESA+, Advancit Capital, and GrowLab/LX Ventures. The angel investors that participated in this round include Jason Calacanis, Michael Cunniff, Duncan Jennings, Sean Keener, Shakil Khan, Martin Nisenholtz, Paul Noglows, and Michael Yavonditte.