Snapdeal acquires fashion website Doozton

Posted Apr 16, 2014

Snapdeal is an Indian e-commerce website that has acquired Doozton. Snapdeal received $134 million in funding from eBay a couple of months ago. The terms of the deal were undisclosed. Snapdeal has raised a total of $336 million. 

?The technology built by Doozton will enable an artful and personalized way of listing and suggesting fashion merchandise on Snapdeal, making the acquisition fruitful for burrs and sellers on the platform. At Snapdeal, we have seen a 10x growth in our fashion categories in the last 12 months, and we foresee the benefits of this acquisition will further boost this growth,? stated Snapdeal co-founder Rohit Bansal.

Doozton curates fashion for dozens of occasions, including weddings and Valentines Day. Doozton was started in March 2013 by Pushpendra Singh.

?With, the technology of Doozton will get a wider and more established platform. I am glad about this acquisition by Snapdeal, which will allow for a much larger canvas for our mission of enabling intuitive and fun merchandising of fashion products,? added Singh.