Social Analytics Startup Unmetric Raises $5.5 Million

Posted Sep 19, 2013

Unmetric is a social analytics startup that has raised $5.5 million in Series funding led by JAFCO Asia with participation from Nexus Venture Partners.  The company tracks over 10,000 brands on Facebook, Twitter, Pinterest, LinkedIn, and YouTube.

The startup has launched a new service called T+ Amplification Metrics.  This service scores engagement based on retweets, replies, and favorites.

Unmetric has raised a total of $8.7 million in funding.  This new round will be used for global expansion and adding more social networks.  Some of Unmetric’s customers includes Chevrolet, Subway, GroupM, and Under Armour.