Focused Labs is a social media marketing services company that is being rebranded as GraphEffect. The company has raised $2 million in funding from CrossCut Ventures, Rincon Venture Partners, Founder Collective, Baroda Ventures, Lerer Ventures, Thrive Capital, Matt Coffin, and Stephano Kim. GraphEffect is a part of the Facebook Advertising API beta program. They help companies and brand agencies increase the number of “Likes” and helps acquire new customers through social media. GraphEffect was co-founded by Clark Landry and James Borow.