This morning I spoke to Tim O’Shaughnessy, co-founder and CEO of LivingSocial and Amy Jackson of Atomic PR. Tim gave me a sneak peek of some of the new features coming out for LivingSocial. LivingSocial is a social discovery network that captivated the interest of 6% of Facebook’s total user base thus far. LivingSocial has about 6 million users that have added 90 million favorite movies, books, restaurants, and beers to their profiles.
The new upcoming LivingSocial features are exciting. Although I won’t be discussing all of the new features today, one that I will be focusing on will be the lists function. LivingSocial users can publish top lists for restaurants, beers, books, movies, etc. and then connect them to a widget which can be embedded in blogs or social network profiles. Below is a sample list that Mr. O’Shaughnessy created:
I believe that lists have grown in popularity ever since David Letterman started reciting the Top 10’s on his show many years ago. A lot of lists appear on Digg.com on a daily basis. This means that people love writing lists and people love reading them. Many publications have a heavy focus on publishing lists whether it is AskMen.com’s annual Top 99 Women or Top 49 Men and Maxim.com is jam-packed with lists. The lists function built around LivingSocial could be a big hit.
The LivingSocial list feature is currently in Beta and will be fully launching soon.
LivingSocial started about one year ago and integrated their applications into Facebook, Orkut, MySpace, Hi5, and Bebo. LivingSocial raised $5 million from Grotech Ventures and Steve Case in July. LivingSocial has a revenue generation partnership with Amazon.com. Prior to creating LivingSocial, O’Shaughnessy worked at Revolution Health where he led with the integration of acquisitions. O’Shaughnessy worked on product launches at AOL before that.