Social123 is a social media management and lead generation company that has raised $500,000 in Series A funding. This round of funding was led by Linch Capital. Social123 plans to use the funding to raise the awareness of their social media monetization tools by expanding the sales and marketing initiatives.
?The amount of data and content that Internet users are creating and sharing through social media is expanding exponentially?by the hour,? stated Social123 chairman and CEO Aaron Biddar. ?Social data is more complicated to process and analyze because it?s so unstructured. We are leading the way in providing innovative social media tools that enable sales and marketing professionals to turn this rich source of data into actionable intelligence. This investment will not only allow us to scale our IT infrastructure, but also to fast-track the introduction of our Social123 family of products into a marketplace that is moving at the speed of light where gaining valuable insight from social interactions will be a key differentiator for conducting business?both online and offline.?