SolarCity Corp (NASDAQ:SCTY) has set up a Groupon campaign. Homeowners will get a $400 discount after spending $1. The discount is on SolarCity’s rooftop panel leasing package.
The deal is available in the 15 states that SolarCity operates, including New York. The discount is going to be applied toward the electricity consumed and installation is free.
“This takes us back to our roots,” stated Jonathan Bass, SolarCity’s VP for communications. In SolarCity’s earlier days, the company offered community-wide discounts to increase marketshare. “It’s a really attractive model, it makes it digital and allows us to scale it.”
This offer is running for the next four days.