Sony Ericsson To Become Known As Just Sony In Mid-2012

Posted Dec 5, 2011

Sony Corporation (NYSE:SNE) and Ericsson have been known as Sony Ericsson for the past 10 years, but the combined company has been through a decline in market share. Now Ericsson will have until mid-2012 to clear their name from marketing materials and other combined business related operations. After that Sony will develop phones strictly under the Sony-only brand. [Times Of India]