Bleacher Report is a sports website that has raised $22 million in a round led by Oak Investment Partners. Crosslink Capital and Hillsven Capital participated in this round. Oak Investment Partners plans on helping Bleacher Report expand to other verticals where content creation and publishing is encouraged by social engagement.
Bleacher Report will use the funding for building additional content and expanding into video and mobile. Bleacher Report has raised $40.5 million in funding total. Bleacher Report is also fighting the notion that they are “all SEO fodder.” They plan on optimizing their content for search, but only 30-35% of their traffic is from Google and 30% is direct traffic. Bleacher Report will also use the funding for creating new content formats.