Spotify, a popular music streaming startup, will be releasing their first ad campaign tonight on “The Voice.” The ad will be airing on NBC. Spotify worked with the advertising network Droga5 to put together the ads. The ad that will show up on TV features a guy that is crowd-surfing at a concert. “It’s been said that the best songs don’t give answers, but instead ask questions. So why? Why can a song change the world. Because music is a force for change, for good, for whatever. It’s bigger than us,” says the narrator in the ad.
Below are a couple more ads in the same campaign: