Sprinklr is a social relationship platform provider that has raised $40 million in Series D funding. Sprinklr also recently announced its first “paid social media solution,” which is a product used for managing ad campaigns on Facebook and Twitter.
Sprinklr says its customers can plan, execute, and measure social media activity in one product. The early tests of the advertising tools saw a 25% increase in the return on investment in their campaigns. This round of funding was led by Iconiq Capital with participation from previous investors Battery Ventures and Intel Capital.
Sprinklr has raised over $77 million in funding thus far. Earlier this year, Sprinklr acquired social media monitoring company Dachis Group.