Sprint has announced a new promotion where it has agreed to pay up to $650 to subscribers who switch from another carrier to one of its new Framily calling plans. This offer is exactly like the early termination fee (ETF) payoff promotion that is offering by T-Mobile, which was launched in January. T-Mobile’s offer is permanent, but Sprint’s ETF payoff expires on May 8.
“At Sprint, we believe in ‘Happy Connecting’ through the value of a Sprint Framily Plan,” stated Sprint CMO Jeff Hallock. “We are seeing great momentum with the Sprint Framily plan, and we want to make it as easy as possible for customers to join our Framily.”
Sprint said that it would pay up to $350 in ETFs through a prepaid Visa card to customers that switch from another carrier to one of Sprint’s Framily plans. Sprint would also pay up to $300 to a customer that trades in an existing phone.
Here is how T-Mobile CEO John Legere responded to Sprint in a tweet:
Oh @Sprint ? you really #FruckedUp that imitation of our #uncarrier move! #ContractFreedom for all
— John Legere (@JohnLegere) April 4, 2014
Sprint’s Framily family calling service launched in January and has a limit of 10 phone numbers per group. The Sprint Framily customers pay $55 per month per line for unlimited talk, text, and 1GB of data. For each customer that joins a Framily group, the cost per person will fall around $5 a month up to a maximum monthly discount of $30 per line.