Square, the mobile payments company founded by Jack Dorsey, has launched an iPad app for their Register service. The app is supposed to replicate the actual experience of a register similar to Square’s existing iPad app. Now if you sign up, Square will send you a free credit card reader.
The iPad app allows you to simply organize the items you sell by adding names, photos, and prices. There is also a Favorites section to ring up your customers quickly with only a few taps on the iPad. You can create loyalty programs through the app to keep track of returning customers.
Other features include the ability for merchants to publish their business’ profile to the Card Case directory so customers can find them as they explore different cities. This feature complements a service that notifies merchants when regulars and new customers arrive at their store using Card Case.
The analytics component of the app is very impressive. Merchants are able to segment consumer payments and transactions data. The app also allows merchants to monitor recent transaction history including number of payments, subtotals, tax, tips, refunds, etc.
Square is currently processing $4 billion in payments volume per year, which is up from $2 billion in October 2011. In 2011 Square ended the year with over 1 million merchants using the mobile payments platform.