Mobile payments company Square has launched a new e-commerce platform called Square Market. Square Market allows local businesses in the United States sell their products to anyone in the world. Square Market is not just a directory of vendors that accept payments through Square. Square Market allows businesses reach more customers. Some of the customers Square featured include DODOcase in San Francisco, Oaklandish in Oakland, Son of a Sailor in Austin, hammer + vine in Portland, and human brewed in Catawba Island.
Square Market focuses on local businesses exclusively rather than large retailers. Square believes that local businesses heavily focus on the quality of products.
Sellers will not have to spend a lot of money to create a website or deal with complex inventory management systems. Square allows anyone to create a store on the Square Market platform free. Square even hosts the inventory details, photos, and profile information. Square will charge 2.75% for every item sold though. Items sold through Square Market can sync with the Square Register online store.
Merchants are able to share items that they have found in a store using Facebook, Pinterest, and Twitter. An item’s description and photo will appear within tweets through the use of the Twitter Card API.
Square handles all of the transactions and order details. After an order is placed, the seller is required to ship the item. “Creating an online marketplace is our next step in making commerce easy for everyone. Square Market makes local businesses accessible to customers down the block and across the country,” stated Square’s Director of Discovery Ajit Varma.