Star Wars: The Old Republic is Electronic Arts’ most expensive game put together in their 30-year history. The game features Jedis, Wookies, and Siths that are just like the characters in the popular movie series. It is believed that EA put in between $100 and $300 million into this game, but EA has not spilled any information on costs that are associated with development and licensing.
The cost of the gamer is $60 up front. To play it as an multiplayer online game, it is believed to cost about $15 per month. EA spent about three and a half years building the game to go directly after Activision Blizzard’s World of Warcraft (WoW). WoW generates about $1 billion in revenue. To build the game, EA hired about 1,000 voice actors for the game, which has broken an industry record.
The game needs about 500,000 subscribers to break even on the game. The game was developed by about 400 full-time EA employees.