Steak ‘n Shake parent company acquires Maxim

Posted Mar 1, 2014

Maxim Magazine has been acquired by the same company that owns the Steak ‘n Shake restaurant chain, Biglari Holdings. Maxim will continue to be operated by its current management team in New York City.

“As the new owner, we look forward enthusiastically to making long-term investments in pursuit of revitalizing the MAXIM brand. MAXIM’s inclusion into our collection of companies will benefit from our financial strength. We plan to build the business on multiple dimensions, thereby energizing our readership and viewership,” stated Biglari Holdings chairman and CEO Sardar Biglari.

Maxim hits around 9 million readers every month and Maxim Digital receives over 4 million unique visitors per month. Maxim is published in 16 editions in 75 countries.

[Source: BizJournals]