Stella & Dot Raises $37 Million

Posted Jan 11, 2011

Stella & Dot was founded by CEO Jessica Herrin, who created and sold to in her 20’s. Now Sequoia Capital is investing investing in Stella & Dot, a direct-sales jewelry business where women across the country can sell bracelets, necklaces, rings, etc.

Sequoia’s $37 million investment gives them a 10% stake in the company. Stella started about 6 years ago. Stella previously raised $5 million from Radar Partners. Stella made $33 million in 2009 revenues and tripled that to $104 million in 2010. Sellers made $50 million in commissions on Stella & Dot.