Microsoft Bing search market share has increased to about 12% since it launched. This is exciting for Microsoft considering Live.com didn’t do as well in fighting Google’s market share.
At a luncheon in Chicago last week, Steve Ballmer said that he was willing to spend 5%-10% of the company’s operating income over the next 5 years.
Microsoft’s operating income in 2008 was $22 billion. That means that Microsoft would end up spending as high as $5.5-$11 billion over the next 5 years. “We invested in Xbox for years and now it generates nice economic returns for us,” added Ballmer.