STUDY: Wealthy Smartphone Users Less Likely To Game and Tweet

Posted Apr 2, 2012

According to a study by The Luxury Institute, wealthier smartphone users have a tendency to not use their devices for gaming or tweeting. They seem to prefer news, travel, or finance apps. The study is focused on app usage among wealthy consumers that earn an annual income of $150,000 or more.. They also tend to be older with a mean age of 52.

“As you get older and have family and significant others, aging parents, and a lot more assets and investments, you’re going to need apps for far more relevant things than playing games and chatting with your peers,” stated Milton Pedraza, CEO of The Luxury Institute.

Wealthy smartphone users tend to use Facebook and Angry Birds, which were the top two most downloaded apps of 2011. Forty-five percent of wealthy smartphone users have an iPhone and 35% have an Android device. About a quarter of them have a BlackBerry.