StumbleUpon Overhauls Design With More Of A Focus On Brands

Posted Dec 6, 2011

StumbleUpon, the Internet discovery toolbar company that recently hit 20 million users, has overhauled their design entirely. StumbleUpon users can now feed them information from specific brands like Audi,, AOL, Disney, ESPN, etc. StumbleUpon users can also subscribe specifically to celebrities like Tom Hanks and Magic Johnson.

StumbleUpon has an “explore” option to make content easier to find with a quick search. StumbleUpon redesigned their logo, which is now reddish-orange instead of blue and green.

“People are still going to experience serendipity and surprise on StumbleUpon, but they now they are going to have more control,” stated StumbleUpon CEO and co-founder Garrett Camp.

StumbleUpon launched almost a decade ago in Canada before Camp moved to Silicon Valley in 2006. Then StumbleUpon sold to eBay for $75 million. eBay was not doing much with StumbleUpon so Camp teamed up with venture capitalists to buy it back in 2009.

StumbleUpon currently recommends about 1.2 billion websites and videos per month. This is more than double its volume from a year ago.

[Huffington Post]