John Battelle of Federated Media recently interviewed Jason Kilar, CEO of Hulu. Hulu is a joint venture between NBC and FOX. Jason Kilar is an Amazon.com veteran. Battelle asked Jason how effective the ad on the Super Bowl advertisement for Hulu was. It turns out that it was very much worth it.
Although Jason did not answer directly, Battelle was able to obtain a number from a different source. It turns out that Hulu’s traffic jumped by 50%. Considering that about 100 million people tune into the Super Bowl in the U.S., it is no surprise that Hulu’s traffic would see a sudden jump.