Swedish Design Company Day4 Fooled A Ton Of Blogs About New iPhone

Posted Aug 13, 2012

Day4 is a Swedish design company that has posted a picture of an “asymmetric screw.”  They decided to play a prank on the Apple community by creating a fake iPhone 5 rumor.

Day4 designed a mockup the screw, took a photo of the image, embedded it into an e-mail, and uploaded it to Reddit with the caption that says “A friend took a photo a while ago at that fruit company, they are obviously even creating their own screws.”

This started spreading across the tech blogs without looking into the sources.  Day4 admitted that the whole thing was a hoax today.