Based in Rhode Island, Swipely is startup that lets users manage customer loyalty programs through credit card purchase data. The company has announced two new features, which includes the ability to measure marketing campaigns and manage online reputation.
The Campaign Insights feature is built on the company’s analytics capabilities that the company launched last year. The Campaign Insights tool has customer-tracking and segmentation features to figure out if a company’s online and offline marketing works.
Swipely can find out if a campaign brought new or returning customers since they track credit card data. Swipely can also track how much those customers are spending on average. Will the customer keep coming back even after a marketing campaign? Swipely Campaign Insights can answer that too.
Swipely’s Reputation Management feature can monitor reviews on Google, Yelp, and OpenTable. Swipely users can respond directly to those reviews from within Swipely. The Reputation Management feature allows users to compare their review with their competitors. Sales analytics are integrated into the feature so users can see how revenues may increase due to positive reviews on Yelp or vice-versa.
“Doubling our sales under management in three months is proof positive Swipely?s message resonates with local merchants, who for too long have received little or no value from the payments network despite paying high credit card fees,” stated Swipely founder and CEO Angus Davis. The new features are launching in May.
Swipely is now managing around $500 million in sales across their 1.5 million customers. The goal for the company is to become an online operating system for local commerce. Swipely raised a total of $8.5 million in funding.