Taco Bell Introduces QR Codes to Unlock MTV Content

Posted Aug 16, 2011

Taco Bell has teamed with Scanbuy to use QR codes in an MTV marketing program. Customers who scan the QR codes (found on large fountain drinks and Big Box Remixed boxes) unlock exclusive content from MTV-selected musicians. Taco Bell is sponsoring the MTV Video Music Awards this year, and the QR codes will introduce one artist per week up to September 4th. The VMAs air on August 28th. [Mashable]