Tagged Acquires Urbantag

Posted Oct 17, 2012

Tagged is a social discovery network based in San Francisco.  Tagged has around 100 million members.  In 1009, Tagged was criticized for deceptive bulk e-mail and paid $1.4 million in legal settlements around those practices.  However it is one of the fastest growing independent U.S. private companies.  Tagged has acquired a location-based mobile discovery app called Urbantag.  Urbantag co-founders Andrew Hoag and Emma Van Niekerk are joining the Tagged team as a result of the acquisition.

Urbantag’s mobile application is used for discovering and sharing local venues.  Urbantag users have created 150,000 posts about 90,000 different places in 123 countries.

Urbantag’s next goal is to find ways to integrate that location data in with Tagged’s offerings.  ?We started talking and realized that a lot of what we were doing with social discovery for places coincided with what they were doing with social discovery for people,? said Hoag in an interview with TechCrunch.

Hoag will become the Director of Product and Van Niekerk will become the Director of Design at Tagged.

Tagged recently raised $15 million in funding from Lighthouse Capital Partners and Comerica Bank.  In 2011 Tagged acquired Topicmarks, Digsby, hi5, and WeGame.  Tagged has been profitable for several years and their revenues last year grew 35% to $43 million.

Urbantag investors include BranchOut co-founder Rick Marini, Aardvark co-founder Max Ventilla, former SNOCAP CEO Rusty Rueff, Roham Gharegozlou, and several other angel investors.