Target Corporation (NYSE:TGT) is investing $5 million in a multi-year campaign to educate the public about scams. Target disclosed that around 110 million people may be affected by a data breach at U.S. stores recently. Target also revealed the details of a free credit monitoring and identity theft protection for one year for all customers that have shopped at U.S. stores.
Target Corporation (NYSE:TGT) is likely going to hire Experian to provide credit monitoring and identity theft. Target customers have to sign up to receive an activation code at creditmonitoring.target.com by April 23rd. The codes have to be redeemed by April 30th.
“A group of nationally recognized, respected cybersecurity organizations in cybersecurity and consumer protection will launch a campaign to educate consumers about cybersecurity and the dangers of phishing scams,” said Target in a statement.
Target is working with the National Cyber-Forensics & Training Alliance, National Cyber Security Alliance and Council of Better Business Bureaus for advancing public education.
Data from around 40 million credit and debt cards may have been stolen at stores between November 27th and December 15th. An additional 70 million customer IDs may have been taken with names, mailing addresses, e-mail address, and phone numbers. Target said that customers will have zero liability for fraudulent charges from the breach.