Target Corporation and Amazon.com, Inc. have a great relationship with each other. Amazon.com provides the front and back end of the Target.com website and Target delivers the orders. This has been the relationship that both retail companies have had over the past 10 years. However Target will be ending the deal starting in 2011.
Target plans to start running their own website around the same time and will replace Amazon.com from handling the customer care, technology, and order fulfillment. Through the partnership, Amazon.com helped Target save money and improve customer service.
?We?ve had a very positive, productive relationship with Amazon,? stated Target spokeswoman Kelly Basgen. ?We just thought it was in our best interest to grow and manage our own platform.? Target made the announcement this past Friday.
Disclosure: I was a former employee of Target Corporation as a Supply Chain Executive-in-Training from 2007-2008.