Tealium raises $20 million in funding

Posted Apr 29, 2014

Tealium is a San Diego based startup that has raised $20 million in new financing from Silver Lake Waterman. Tealium will be using the funding to grow all of its business units, including engineering, sales, customer service, and marketing. Tealium is a tag management system for enterprise marketers to mine analytics on websites, mobile sites, and mobile apps. Vendor tags can be managed using a drag-and-drop interface and tags can be edited without requiring additional IT resources.

Tealium has raised a total of $47.5 million in funding thus far. Previous investors include Battery Ventures and Tenaya Capital. Tealium’s team used to work with Webside Story to develop the first JavaScript tags that makes it easier to look at website data than standard log files back in the 1990s.

Jeff Lunsford, the CEO of Tealium, said that around $1.5 trillion is spent annually on global marketing and communications and that around $130 billion of that amount is used for marketing technology. Tealium claimed 120% revenue growth and 100% growth in enterprise customers using its product worldwide. Some of its customers include Calendars.com, Kabbage, Kimberly-Clark, Mason Companies, Solstice Sunglasses, Wet Seal, and Wine.com.