Tealium is a San Diego based startup that has raised $20 million in new financing from Silver Lake Waterman. Tealium will be using the funding to grow all of its business units, including engineering, sales, customer service, and marketing. Tealium is a tag management system for enterprise marketers to mine analytics on websites, mobile sites, and mobile apps. Vendor tags can be managed using a drag-and-drop interface and tags can be edited without requiring additional IT resources.
Jeff Lunsford, the CEO of Tealium, said that around $1.5 trillion is spent annually on global marketing and communications and that around $130 billion of that amount is used for marketing technology. Tealium claimed 120% revenue growth and 100% growth in enterprise customers using its product worldwide. Some of its customers include Calendars.com, Kabbage, Kimberly-Clark, Mason Companies, Solstice Sunglasses, Wet Seal, and Wine.com.