Tech News Names Lash Out at Google for Poorly Handled Google+ Brands

Posted Jul 22, 2011

Yesterday Google’s Vic Gundotra told TechCrunch that the way the company handled the Google+ brands pages was “probably a mistake.” Given the backlash Google is currently receiving for their poor handling of Google+ business accounts, it’s good to hear Google acknowledge their mistakes. Google warned Google+ users that the service is currently for real people only and that brands would be shut down, but when the culling happened yesterday, no one seemed prepared. Furthermore, a few people were extremely vocal about their displeasure with the situation. Possibly because the situation hasn’t exactly gone the way it was announced.

Accounts for Mashable and Ford were shut down and then quickly reinstated. Mashable has transferred the account into CEO Pete Cashmore’s name, despite the fact that Cashmore already had a personal account and now has two. TechCrunch created a profile for Techathew Cruncherin to wait out the months until brand profiles are allowed.

Search Engine Land’s Danny Sullivan critiques, “I’d say you’re all new to the social game and should be forgiven that you have messed up with how to handle brands here so badly. Except, you’re not new. [?] You knew?had to know?this would happen.” SEL’s Google+ profile was shut down and was not reinstated when Ford and Mashable’s were.

TechCrunch’s MG Siegler expressed his displeasure with the situation in a blog entry titled¬†Fucktarded+ yesterday.