Telefónica and Pinterest has made a deal so that Pinterest will be pre-installed in the form of a new widget on Android handsets before they are sold. The new widget can also be downloaded from Google Play by O2 UK customers starting today.
The Pinterest widget will be installed millions of times where Telefónica is based across Europe and Latin America, starting with O2 in the U.K. Pinterest will now have access to a larger user base and give users an easier way to discover new pins from their home screen. The app will show the most popular pins from users. Logged in users will see their personalized feeds and will receive push notifications.
O2 UK customers with Android devices can access the Pinterest Widget through Google Play now and the pre-loading will start in the next few weeks.