Yesterday Apple announced a digital textbook platform. McGraw-Hill CEO Terry McGraw chatted with reporters and explained why the company decided to consider selling digital textbooks for $15.
In an interview, Terry said “I wish Steve Jobs was here. I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together. He should be here. He probably is [gesturing up and around]. This was his vision, this was his idea, and it all had to do with the iPad.”
Terry also gave credit to Apple for creating the personalized learning platform than anyone else when asked whether they would replicate a digital textbook program with Google and other platforms.
“We are excited about it. I get questions that are more defensive. You know: ‘Are you concerned about the fact that you could be replaced?’ No. You can?t replace content and curriculum and pedagogy and all of that. We?ve got a different platform now, than a textbook, to do all of that. Everybody wins.”