Tesla Motors Inc (TSLA) launches website in China: Tuosule.cn

Posted Dec 16, 2013

Tesla Motors Inc (NASDAQ:TSLA) has launched a new website in China called Tuosule.cn. The Chinese version of the Tesla website shows that Tesla Motors is accepting pre-orders for the vehicles at reservation fees of RMB 250,000 ($41,000 U.S.). The roll-out time in China is expected to take place in February 2014.

Last month, Tesla Motors Inc (NASDAQ:TSLA) opened up a showroom in Beijing. The Model S will likely cost somewhere between $146,000 and $200,000 due to steep taxes in China. In The U.S., the Model S is priced at between $71,000 and $120,000 based on the spec customization. In Europe, the Model S costs between $98,000 and $162,000.

Tesla Motors Inc (NASDAQ:TSLA) started to take pre-orders for the Model S in August and established a Chinese presence from Tesla’s brand page on microblogging platform Sina Weibo. Tesla China general manager Kingston Chang is overseeing Tesla’s launch in China. According to TechCrunch, Chang worked at Bentley China before getting hired to Tesla Motors in March.

The domain name in China is based on the pronunciation of Tesla. Tesla.cn was registered in 2006 by a company in Guangzhou, China. The owner of that company demand a lot of money from Tesla Motors in exchange for the domain name so Elon Musk and team decided to come up with a different domain name. Tesla.cn does not have anything live on the website.